一、軟件概述

互聯(lian)網的飛(fei)速發展及其在商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)活動中(zhong)的廣泛應用(yong)(yong)(yong)，使得電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)理(li)(li)論(lun)研(yan)究和知識(shi)傳播往(wang)往(wang)滯后有電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)實踐(jian)；一(yi)方面，新(xin)的電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)模(mo)式和商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應用(yong)(yong)(yong)層出(chu)不窮，而(er)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應用(yong)(yong)(yong)的理(li)(li)論(lun)提(ti)煉和升華(hua)需要一(yi)個過(guo)程，制約著電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)理(li)(li)論(lun)與(yu)實踐(jian)的有機結合；另一(yi)方面，企業電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)的應用(yong)(yong)(yong)對(dui)電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)人才(cai)的商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應用(yong)(yong)(yong)能(neng)力要求(qiu)(qiu)越來(lai)(lai)越高，而(er)目前電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)專業人才(cai)培(pei)養模(mo)式和教學體(ti)系(xi)還不夠成熟，造成了電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)人才(cai)培(pei)養與(yu)企業需求(qiu)(qiu)的脫節。因此，對(dui)廣大電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)學習(xi)者來(lai)(lai)講(jiang)，在掌握(wo)一(yi)定的電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)理(li)(li)論(lun)知識(shi)基(ji)礎上，通(tong)過(guo)對(dui)典型電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)案例的分析(xi)和比較，可以達到舉一(yi)反三的效果，有效提(ti)高其在電(dian)(dian)(dian)(dian)(dian)(dian)子(zi)商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應用(yong)(yong)(yong)中(zhong)的商(shang)(shang)(shang)(shang)務(wu)(wu)(wu)應用(yong)(yong)(yong)能(neng)力。

二、軟件功能簡介

系統(tong)從案(an)例分析、評論管理方向入(ru)手(shou)，從電子商務案(an)例中進行充分學習。

系統案例庫方向包括：

1、電子商務物流服務環境案例(li)庫

2、電子(zi)商務認證支付(fu)環境案例庫

3、電子(zi)商(shang)務(wu)(wu)金融服務(wu)(wu)環境案例庫

4、電子商務B2B模式(shi)案例庫

5、電子(zi)商務B2C模式案(an)例庫

6、電子商務C2C模式案例庫

7、電子(zi)商務C2B模式案例(li)庫

8、電子商務O2O模式案例庫(ku)

9、電子商務SNS模式(shi)案例庫

10、電子商務(wu)云計算案例庫

11、電(dian)子(zi)商務大數(shu)據模(mo)式(shi)案例(li)庫(ku)

12、電子(zi)商務(wu)移動(dong)電子(zi)商務(wu)案例庫

13、電子商務物聯(lian)網(wang)應用案(an)例(li)庫

三、軟件特點及優勢

電(dian)(dian)子商(shang)(shang)務(wu)(wu)案例(li)(li)是指在(zai)電(dian)(dian)子商(shang)(shang)務(wu)(wu)應(ying)用(yong)中，某一(yi)種(zhong)(zhong)電(dian)(dian)子商(shang)(shang)務(wu)(wu)模式(shi)在(zai)一(yi)定領域內的典(dian)型應(ying)用(yong)。電(dian)(dian)子商(shang)(shang)務(wu)(wu)案例(li)(li)分析則要通過對各種(zhong)(zhong)商(shang)(shang)務(wu)(wu)模式(shi)的典(dian)型案例(li)(li)進行系統(tong)(tong)分析，系統(tong)(tong)的把握各種(zhong)(zhong)具體(ti)的電(dian)(dian)子商(shang)(shang)務(wu)(wu)模式(shi)內涵、特點及其(qi)商(shang)(shang)務(wu)(wu)應(ying)用(yong)情(qing)況，以利于電(dian)(dian)子商(shang)(shang)務(wu)(wu)模式(shi)的推廣和應(ying)用(yong)。

在進行(xing)電子商(shang)務案(an)例(li)分析時(shi)，一(yi)般應該遵循一(yi)定(ding)的(de)程(cheng)序，按照一(yi)定(ding)的(de)模型進行(xing)系統分析，以科(ke)學把握案(an)例(li)的(de)精髓。

對案(an)例(li)(li)基(ji)本情況的匯(hui)總是(shi)進(jin)行(xing)電子商務(wu)案(an)例(li)(li)分(fen)析(xi)的重要(yao)基(ji)礎工作，通過對案(an)例(li)(li)基(ji)本情況進(jin)行(xing)匯(hui)總，可以對所要(yao)分(fen)析(xi)的案(an)例(li)(li)有比較全(quan)面(mian)、系統(tong)的了(le)解，以掌握案(an)例(li)(li)的背(bei)景資(zi)料，為進(jin)行(xing)案(an)例(li)(li)電子商務(wu)模(mo)式(shi)的深入分(fen)析(xi)奠(dian)定(ding)基(ji)礎，因為任(ren)何成功的電子商務(wu)模(mo)式(shi)其(qi)實都有一定(ding)的發(fa)展背(bei)景。

系統收集電(dian)子商務(wu)案例(li)的(de)(de)(de)基本(ben)情況，首先要(yao)(yao)(yao)瀏(liu)覽公(gong)司(si)網站，一(yi)方面(mian)，多網站的(de)(de)(de)功能結構和所(suo)提供的(de)(de)(de)產品和服務(wu)有總體的(de)(de)(de)了(le)解(jie)(jie)，另一(yi)方面(mian)，要(yao)(yao)(yao)閱讀網站公(gong)布的(de)(de)(de)公(gong)司(si)發(fa)展(zhan)歷程或大事記。以了(le)解(jie)(jie)公(gong)司(si)的(de)(de)(de)發(fa)展(zhan)背景(jing)；其次，對公(gong)司(si)發(fa)展(zhan)歷程或大事記所(suo)記載的(de)(de)(de)公(gong)司(si)發(fa)展(zhan)過(guo)程的(de)(de)(de)重要(yao)(yao)(yao)階段(duan)或重要(yao)(yao)(yao)事件(jian)(jian)，通過(guo)互聯網或其他媒(mei)體的(de)(de)(de)文獻進(jin)行(xing)(xing)追溯性調查，進(jin)一(yi)步深入了(le)解(jie)(jie)公(gong)司(si)發(fa)展(zhan)背景(jing)和其電(dian)子商務(wu)模式的(de)(de)(de)形(xing)成過(guo)程；再次，通過(guo)公(gong)司(si)網站中的(de)(de)(de)自我(wo)介紹(shao)等宣(xuan)傳(chuan)材(cai)料，互聯網等媒(mei)體中的(de)(de)(de)專家分析(xi)和點評、用戶評價和討論等信息，進(jin)一(yi)步了(le)解(jie)(jie)公(gong)司(si)電(dian)子商務(wu)模式的(de)(de)(de)內涵和本(ben)質；最后，如果(guo)具備條件(jian)(jian)，要(yao)(yao)(yao)對分析(xi)的(de)(de)(de)案例(li)進(jin)行(xing)(xing)公(gong)司(si)實地調研，進(jin)一(yi)步把握公(gong)司(si)的(de)(de)(de)基本(ben)情況和商務(wu)模式特征。

系統對電子商務(wu)案(an)例基本(ben)情(qing)況的(de)(de)(de)匯總，一般應包括案(an)例所涉及公司或(huo)項目的(de)(de)(de)成立時間，發(fa)展的(de)(de)(de)背景、創建者和(he)投資(zi)主體、投資(zi)額、發(fa)展歷程(cheng)和(he)重要事件、業(ye)務(wu)范圍、產品或(huo)服(fu)務(wu)、行業(ye)地(di)位和(he)獲得的(de)(de)(de)榮(rong)譽(yu)等基本(ben)內容(rong)。